Posted by As we get ready to roll out the third version of the Geektrust brand, I found myself looking back at how we started. Our first posters, our first website, our earliest attempts at showing up in the world.
What stands out now is how innocent it all feels.
In the early days, we weren’t thinking deeply about branding. We picked colours we liked. Chose fonts that felt right. Wrote copy that sounded like us.
We were bootstrapped, building fast, and focused on the problem that mattered to us: helping great engineers get discovered and helping teams hire beyond resumes. The brand simply formed along the way, quietly forming as we built everything else.
Looking at those early posters today, they feel earnest and unfiltered. And very founder-driven. Even back then, our love for movies had a way of sneaking in.
One line that somehow survived a decade 😀
“One code to rule them all.” (A small nod to J.R.R. Tolkien and LOTR.)
At the time, we didn’t debate whether this would resonate widely. We liked it. It felt true to how we saw engineers and code.
As Geektrust evolves, the brand has become more deliberate and refined. But I felt the early days had it’s own charm – the colours we liked, the instincts we trusted, and the personality that showed up without being asked.